Determine how to study each of the university qualities. In the model of reputation useful for Higher Education, there is a listing different from the one used in the corporate sector. Thirteen elements are frequently quoted for universities’ quality
The research aims to unveil and explain these qualities and how to measure them concerning the different stakeholders of the university.
Examine the level of internal and external reputation of the university
Goal: To create a model to measure the reputation of universities and non-profit organizations.
O1: Identify the key stakeholders in the university's reputation management about the qualities of a university.
O2: Identify the key indicators of the university performance related to university reputation management.
O3: identify the emotional factors related to the university brand